When it comes to fashion everything is covered, from your hat to your socks. Fashion companies consider every product as being important and apply a great deal of creativity to making them special. In golf most things could benefit from an injection of creative inspiration and as if to prove this we have the emergence of Asher golf gloves.These are no ordinary golf gloves, these are the craziest and coolest golf gloves this guy has ever seen. The Asher philosophy is simple and clear: make golf stuff unlike anything anyone has ever seen. I think they may have achieved this mission with these golf gloves.
Asher was founded by James Roundy but when he hooked up Samson Lloyd at law school in Utah things took off. This dynamic duo define themselves as an unstoppable pairing possessing creativity, business know how, people skills, hustle and work ethic to create unique golf gloves. They certainly have creativity by the look of these gloves. Most golf gloves are plain old boring things in either white or black and mainly a vehicle for an equipment manufacturer to make more money and at the same time promoting their brand. Some add grip technology but never any real creative design thought...just black or white and stick on the branding.
Asher have just knocked all other golf gloves out of the park with regard to styling. This is exactly what the golf business needs a different view of the industry and the most utilitarian of products. Keep it going guys we are right behind you...Golf Rocks with ASHER!!!
Jamie Cross & Andy Carroll
PUTTFashion is a FACE in the CROWD production
2 comments:
You said it right. Asher are doing a great job of creating something different without using the marketing jargon of "alternative", "edgy" or "eco-friendly".
I really like the "x-ray" glove. Think Loudmouth will make pants to match soon?
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