Why have we called it PUTTFashion and not just Golf Fashion well because lets face it the word golf is not very cool and its not edgy enough for what we want to do with this blog. Why the word Fashion well because that's what we are interested in... golf fashion and we need to use the word fashion to emphasis this as a clear statement of intent.
PUTTFashion will be dedicated to all things golf fashion mainly focusing on clothing and accessories and to a lesser extent shoes and anything we think is particularly cool in the game of golf. We will not be discussing putters, drivers, recovery clubs or any equipment. The focus will be on golf fashion.
There are two of us behind PUTTFashion and we both have a love of clothing for as long as we can remember. I was about 8 when I started to recognize the importance of brands, Adidas was the first love I can remember. Interesting over time how some brands stay with you and some don't as I still like some Adidas stuff but mainly the Originals and unfortunately not the golf line. More about that later.
We are passionate about clothing and golf and feel its time to create a place where like minded people can gather and exchange their views on golf clothing. Its the one area of golf which really needs a friend and a strong advocate who will stand tall and promote the best clothing available. A lot of golfers and in particular golf pro's are very uncomfortable talking about clothing. You can see this in 99 in 100 pro shops the world over. Ask about any piece of equipment and they can tell you where the manufacturer mined the ore to make the steel for the irons. However, ask about the fabric in any garment and they look at you like you have arrived from Mars!
Mind you this is not a surprise when you look at the clothes this equipment expert will be wearing. Clothes do maketh the man believe me! Is it any wonder so many young people get turned off golf when they look at the standard golf pro...average age 34 looks like 54! My dad dresses better going to his bed! Maybe the PGA should add a 'how to dress' section into their training programs?
Golf magazines are the same. They cover clothing as a last thought if at all. There is not one that we can think has done a half decent job mainly because they are not really interested. Genuinely they try but they come up way short and its very, very obvious they have little empathy with the subject...same story as the average golf pro. Sorry lads but you know its the truth. Your great on drivers, irons and wonderful on balls (!) of all makes and capability but you are not comfortable in your clothing.
So if you are a golf clothing company you now have a new champion. An ally who loves clothes and believes they are important and should be recognized as a vital part of the golf industry. PUTTFashion is ready to work with you. If you are looking to promote and communicate your new products to an audience that are keen to be in the know about the latest, coolest, hippest clothing then drop us an email with your press releases and new range details. We will review everything in a rather Simon Cowell fashion, without fear or favor, in an honest and truthful account.
Thanks everybody for reading this far and we hope you will be a regular visitor and contributor.
Jamie Cross & Andy Carroll
If you have any questions, comments or tips you'd like to share, please contact us at :PUTTFashion@live.com
PUTTFashion is a FACE in the CROWD production.
1 comments:
Good luck, guys...
You can't be too rich, too thin or have too much golf stuff. I've linked you to my site to keep an 'eye out' for you...
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