We have just come across this new Adidas golf line called AdiPure. It was described on the www.golf.com as "a new elegant, high-end golf fashion line called AdiPURE (in honor of the founder of Adidas, Adolf "Adi" Dassler). The small capsule collection has the kind of polished style designed to appeal to the country club customer — with nary a three-stripe logo in sight".
We are sure Mr Dassler will be spinning in his grave at the site of this athletic performance wear his company employed an Italian tailor to help them create. How can a company which has has such a strong, wonderful heritage in sports for all of my life time create this and use the words style and elegance to describe it.
We said in our first blog we love Adidas Originals as it is truly original but what they do in golf just seems to be completely off the beam. They have the heritage, the garment and fabric technology, the players and the resources but they look lost when it comes to design and this project doesn't show any sign of change in that direction.
Jamie Cross & Andy Carroll
PUTTFashion is a FACE in the CROWD production.
3 comments:
So, I guess my Sansabelts won't be making a comeback anytime soon either, huh?
It looks like nice stuff, but completely boring...
I'm not so sure I agree here. If the clothing line is any like the sytle and technology of the new Adipure shoe, then I have high hopes. To me this feels like a direct competitor to the higher end TW Platinum line by Nike. I'm extremely interested to see more.
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